When sharing your business information with clients, how do you make the very best impression upon them? Pressing the flesh, looking and acting professional when dealing with clients is part of making a good impression, but what about the brochures and other documents that you want the client to take away and read? The answer is customised and professionally printed presentation folders.

 

When meeting with clients, or you have documents and brochures on display at your front desk for clients to take away and read, offering a stack of brochures and documents can be an unwelcome proposition. Being offered an unbound stack of paper can lend itself to not be read or even lost or destroyed. Offering your printed marketing materials inside a smart looking presentation folder keeps it all together and makes for easier management of your documents. Having a custom designed and printed presentation folder will also represent your business a lot better than handing out plain manila folders too. 

 

While we consciously deduce that brochures, flyers and booklets are communicating your ideas and values to your clients, presentation folders are an effective marketing communications tools as well. The design and quality of your presentation folder printing can subtly communicate a lot about you to them by creating an instant impression. By organising your marketing and other relevant documents within a presentation folder that looks great and is of good quality, you are representing the values of your company to your clients. It shows that you are organised, thoughtful of your customer's experience and that your documentation is of value and worthy of preservation.

 

Tips For Effective Presentation Folders:

 

 

1. Display your logo and company name prominently on the front

2. Display contact information either inside or on the back

3. Include a slot inside for holding and displaying a business card.

4. Make sure the quality of the card used for to make your presentation folders is good enough to stand up to some punishment. From 310 to 350 GSM is recommended.

5. Find a good presentation folders online printing company that can cater to any printing order in great quality.

 

Presentation folders printing are the best tools to market your products or services worldwide in a cost effective manner. One of the biggest advantages of using them is that they can clinch your target audience instantly.

 

More tips from this article: Presentation Folder Printing Anyone Can Make

 

Companies uses booklets for different reasons and this has made the demand of booklet printing to increase daily. The booklets can also be used in writing descriptions of program, manuals for training, brochures and used to keep important information of a company. Anyone who intends on using booklets as a marketing tool should first look for the best booklets online printing service, this is to make sure that the booklet you will get will be able to attract customers.  

 

1. Try new paper cover materials - The traditional way to print the cover of booklets is to use a paper material that is slightly thicker than the rest of the booklet. Moreover, people usually use a glossy cover for color booklets to make them look better. To change this tradition and get creative, you may want to explore using new materials. Many people have found that they can use textured paper, corrugated paper, plastics, cardboards and other interesting material to make the color booklet look different. This is perfect for marketing booklets who really want to make a mark on readers.

 

2. Use a different kind of binding - Another way to look creative for booklet printing is to use a different kind of binding. Besides using the ever so boring perfect binding method, you can also use other more interesting binds such as plastic comb binds and even special string or twine binding that adds a personal and detailed effect to each booklet. This is perfect for theme booklets where a certain kind of style is needed.

 

3. Use a custom dimension for booklets - If the whole rectangle booklet is really boring you out, may also want to try to play with the printing dimensions of your booklet. From a rectangular booklet, you might want to go for square booklets, circle booklets, or you might want to try different booklet configurations that are rarely used. This basically changes the look and feel of the color booklet giving it a more personal feel.

 

4. Add trimmings and other details - Finally, if you are really gunning for a creative color booklet, you can also add trimmings and other details. Some people add ribbons to their booklets. Others add metallic studs, plastic shapes and even embossed elements. This might add extra customization costs to booklet printing, but your booklets will turn out to be quite creative.

 

So why don't you try out these new creative techniques. Who knows? It might just work with your booklet printing.

 

You may want to read: Functional And Practical Booklet Printing